Optimal Aging

Optimal Aging

Por: Jay Croft
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming backWhether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include:• Fitness marketing for adults 50+• Email, video, and blog content that actually works• Branding, storytelling, and building trust• Retention strategies for gyms and training studios• Trends in wellness, longevity, and brain healthSubscribe now and learn how to build a better fitness business — by helping people age well and live better.Visit: https://primefitcontent.com
175 episodios disponibles

Latest episodes of the podcast Optimal Aging

Mostrando página 8 de 9

To Grow a Fit Over 50 Business, Focus on Client Engagement and Retention, with Sumit Seth of Naamly 15/06/2021
First A Gym, Then A Podcast, and Now A Book -- Jim Adams Expands His “Masters in Fitness Business” Brand 08/06/2021
Fit-Over-50 Professionals Share Lessons Learned from the Pandemic, and a Look at What’s Coming, with Dan Ritchie, Dr. Emily Splichal, Paul Holbrook and Dianne Bailey 25/05/2021
Plant-Based Eating and Living on the Road, with Bruce and Mindy Mylrea of One Day to Wellness 18/05/2021
Building Community, Helping People over 50 Stay Fit and Engaged, and What We Can Learn from Drag Queens, with Lawrence Biscontini 11/05/2021
Tai Chi for Baby Boomers and Military Veterans, with Master Instructor David-Dorian Ross 04/05/2021
Training People Over 50 for Mountain Biking, Hiking, Spartan Races and More, with TRX’s Renae McCloud 27/04/2021
Make the News: Get Free Local Media Coverage for Your Over-50 Gym or Fitness Studio, and Other Tips for Your Post-Pandemic Marketing Plan 20/04/2021
Creating Your Own Successful Fitness Brand, with Sue Hitzmann of the MELT Method 13/04/2021
How to Get Gym Customers Back after the Covid-19 Pandemic, from Three People Who Are Doing It 06/04/2021
What's Your EQ? Emotional Intelligence Can Grow Your Fitness Business, with Lindsay Vastola 30/03/2021
We’re at a Unique Point in the Global Push for Fitness Over 50 -- with Colin Milner of the International Council on Active Aging 16/03/2021
From Trainer to Chiropractor to Integrative Movement Specialist, Dr. Evan Osar Shares Tips for Growing Your Fitness over 50 Business 09/03/2021
Does your fitness business have a crisis communications plan? Here's why and how to start, with communications expert Cindy Miller 02/03/2021
The GYMS Act would give $30 billion in pandemic aid to the fitness industry. Here's how IHRSA, CrossFit want gyms to help get it passed. 23/02/2021
15 Pro Hacks to Always Have Plenty of Content Ideas for Your Fitness, Wellbeing, Healthy Living Business 15/02/2021
Fit Over 50: Vitamins, minerals, nutritional supplements with 1985 World Series champion Greg Pryor of Life Priority 02/02/2021
What's Coming in 2021 for Fitness over 50: Returning to the Gym, Premium Service, and Providing Community -- with Rick Mayo of Alloy Personal Training 26/01/2021
Connecting Fitness to Healthcare Could Change Fitness Over 50, with Dr. Sean Pastuch of Active Life 19/01/2021
How Zeno Gym Entered the Home-Workout Arena with a Solid, Low-Tech Option 12/01/2021
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