Optimal Aging

Optimal Aging

Por: Jay Croft
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming backWhether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include:• Fitness marketing for adults 50+• Email, video, and blog content that actually works• Branding, storytelling, and building trust• Retention strategies for gyms and training studios• Trends in wellness, longevity, and brain healthSubscribe now and learn how to build a better fitness business — by helping people age well and live better.Visit: https://primefitcontent.com
185 episodios disponibles

Latest episodes of the podcast Optimal Aging

Mostrando página 3 de 10

Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market 13/02/2025
Why Email Newsletters Are So Vital to Your Fitness-over-50 Business 06/02/2025
Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina 30/01/2025
Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit 23/01/2025
Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1 16/01/2025
Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele. 17/09/2024
From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva 03/09/2024
It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics) 20/08/2024
How to Measure and Improve Mobility after Age 50? There's an App for That 06/08/2024
Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes' 24/07/2024
5 Branding Strategies for Gyms Targeting the Over-50 Market 16/07/2024
Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging 25/06/2024
When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age 11/06/2024
Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute 28/05/2024
How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar 15/05/2024
Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren. 23/04/2024
Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who Know 09/04/2024
The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym 26/03/2024
Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy Habits 12/03/2024
Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville 27/02/2024
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