Let’s talk about the money behind the highlights. In this episode, we're getting into the world of NIL (Name, Image, and Likeness) deals and how student-athletes are turning their influence into income. From beauty brand sponsorships to social media game plans, we’re unpacking what it means to market yourself while still running drills and midterms.This isn’t just about sports—it’s about strategy, storytelling, and securing the bag before you even go pro.Connect with ZurynaZuryna is a marketing project manager with a knack for turning chaos into strategy. She founded Live More Agency LLC to help small businesses, professional athletes, and content creators streamline their marketing efforts.A proud Stevenson University graduate (Class of 2016), Zuryna specializes in optimizing processes, identifying influencer marketing opportunities, and ensuring her clients have the right people, tools, and systems to succeed. Known for her sharp problem-solving skills and hands-on approach, she’s the strategist you want in your corner when it’s time to get organized and maximize impact.Follow along on Instagram (@OperationsUnfiltered), (@LadyZSays) and (@LiveMoreAgency).

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