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Listen "What to Do If Your Market Isn’t Big Enough"
Episode Synopsis
Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example:
How to launch a new product or enter into a new market
When and how to involve your customers in market expansion efforts
What sales/marketing and product teams need to do to get aligned
How to derisk your transition by enlisting customer champions
If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!
How to launch a new product or enter into a new market
When and how to involve your customers in market expansion efforts
What sales/marketing and product teams need to do to get aligned
How to derisk your transition by enlisting customer champions
If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!
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