ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "LUMA Recap and the 4 Big Advertising Trends"
Episode Synopsis
Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators represent the latest phase of the open internet. GTM tips abound.
More episodes of the podcast Open Market
10 Adtech CEO Misconceptions About Marketing
24/09/2025
In God we trust