Mike Callaghan has been in marketing for brands like Burton Snowboard, Thule and Hoonigan. Today, he's Head of Brand & Partnerships at FCP Euro. He's also a car enthusiast with a penchant for Audi. Catching up with Mike, the conversation covered a lot of bases, including marketing in the automotive space and locating Audi exclusive builds at CarMax like a HotWheels treasure hunt.

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