From Falls Creek lifty to founding one of the world’s most iconic ski brands, Tony McWilliam’s story is the definition of resilience and creativity in action.In this ep, Austin and Matty sit down with Tony - founder of Faction Skis, Ghost Apparel, now director of Forward Apparel and Candide Skis - to talk about:Starting a ski company in Switzerland with no permits or business trainingThe rise (and hard lessons) of Faction SkisWhy resilience, community, and luck matter in building a brandThe realities of VC money, debt, and growth in outdoor industriesThe future of Candide Skis, Forward Apparel, and snow sports globallyIt’s raw, honest, and essential listening for anyone who loves skiing, branding, or just a good underdog story.#OnlyFriendsOnAPowDay #SkiPodcast #FactionSkis #CandideSkis #ForwardApparel #SnowSportsIndustry #SkiCulture #PowderDaySupport the showThanks for listening, stay frothy and have fun!

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