It might sound counterintuitive, but creativity doesn’t thrive on risk - it thrives on safety. Specifically, psychological safety.In this episode, Claire Irving and Siobhan Meaker unpack how creating a safe culture at work is one of the most powerful ways to spark innovation. From the unseen impact of people holding back ideas, to the leadership habits that invite brave thinking, this episode is a call to make safety a key part of your strategy.Claire and Siobhan are strategy, leadership and facilitation experts, and co-founders of Better Strategic Consultancy. Through their podcast, workshops and creative ideas sessions, they help purpose-led organisations cut through the noise and lead with clarity and confidence.💡 Download Better’s free Clarity Guide or book a spark-bringing ideas session at:www.betterconsult.co.uk/clarity-guideAnd check out Siobhan's companion blog about safety for creativity

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