In this episode of One Last Thing....Sam Parra of Parra Wine Co dives into the barriers of Latino representation of the wine Industry, economic divide along with the intense hustle of independent winemakers and the rise of becoming Oregon's #1 Latino owned wine brand. --- Abut Sam ParraSam Parra has spent a lifetime immersed in the world of wine, with a last name—"Parra"—that fittingly translates to “grapevine” or “trellis” in Spanish and Portuguese. Born and raised in St. Helena, CA, Sam was drawn to the wine industry from an early age. After over 15 years working in both Napa and Sonoma counties, where he rose through the ranks and refined his craft, Sam set out to make his mark in Oregon’s renowned Willamette Valley in 2016.In 2019, he launched PARRA Wine Co., a boutique winery dedicated to small-batch, handcrafted wines that reflect his philosophy of quality and care. Over the years, Sam has developed close partnerships with respected growers who share his commitment to sustainable practices and passion for the art of winemaking. His journey is defined by hard work, a love of the land, and a deep respect for tradition, creating wines that tell the story of his heritage and dedication. For Sam, winemaking is more than a career—it’s a legacy, a craft, and a way of life.

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