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Listen "Reputation Management (Pt.1) with Bernhard Bauhofer and Patricia Falco Beccalli"
Episode Synopsis
Welcome to the full conversation with Bernhard Bauhofer, Founder and CEO of Sparring Partners Reputation Management about Reputation Management: What you get:
00:00 - Kick-Off
00:30 - What is Reputation Management? Managing your reputation be it your private or your corporate one has become increasingly complex due to the introduction of the internet and social media.
06:10 - The Trust Factor & the Cost of Losing it: There needs be a long-term strategic approach to reputation management, starting with an in-depth analysis of how aligned your corporate values are with what your employees and all your stake holders see in you.
14:30 - The Long-Term Game of Reputation Management Establishing Trust in a brand is a very hard to gain and takes a long time. It can be shattered in the matter of seconds, look at examples like VW’s Diesel Gate, BP’s Deep-Water Horizon or the latest rebranding of some products by Mars Inc. due to the ‘Black Lives Matter’ movement in the USA.
22:24 - Case Studies: Mars Inc. and Migros (CH) When a corporate crisis strikes, things go very fast - especially in times of social media. Bernhard Bauhofer, Founder and CEO of Sparring Partners Reputation Management is sharing his know-how on how a confident response and the right mindset will help a company stand moments of crisis.
About Bernhard Bauhofer: Since the year 2000, Bernhard Bauhofer has been pioneering the Corporate Reputation Management discipline in Switzerland and Europe. Within the Reputation Management Business Model all relevant factors such as Innovation, Human Resources ,Communications, Corporate Governance und CEO are concertedly deployed.
Website: https://www.reputationmanagement.ch/en/
Bio: https://www.reputationmanagement.ch/en/profile/
YouTube: https://www.reputationmanagement.ch/en/videos/
LinkedIn: https://www.linkedin.com/in/bernhard-bauhofer-59416113/
Twitter: https://twitter.com/Bernie1962
Facebook: https://www.facebook.com/bernhard.bauhofer
- - -
More about Mentorit.TV
Email: [email protected]
Website: http://www.principle.ch/#company
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00:00 - Kick-Off
00:30 - What is Reputation Management? Managing your reputation be it your private or your corporate one has become increasingly complex due to the introduction of the internet and social media.
06:10 - The Trust Factor & the Cost of Losing it: There needs be a long-term strategic approach to reputation management, starting with an in-depth analysis of how aligned your corporate values are with what your employees and all your stake holders see in you.
14:30 - The Long-Term Game of Reputation Management Establishing Trust in a brand is a very hard to gain and takes a long time. It can be shattered in the matter of seconds, look at examples like VW’s Diesel Gate, BP’s Deep-Water Horizon or the latest rebranding of some products by Mars Inc. due to the ‘Black Lives Matter’ movement in the USA.
22:24 - Case Studies: Mars Inc. and Migros (CH) When a corporate crisis strikes, things go very fast - especially in times of social media. Bernhard Bauhofer, Founder and CEO of Sparring Partners Reputation Management is sharing his know-how on how a confident response and the right mindset will help a company stand moments of crisis.
About Bernhard Bauhofer: Since the year 2000, Bernhard Bauhofer has been pioneering the Corporate Reputation Management discipline in Switzerland and Europe. Within the Reputation Management Business Model all relevant factors such as Innovation, Human Resources ,Communications, Corporate Governance und CEO are concertedly deployed.
Website: https://www.reputationmanagement.ch/en/
Bio: https://www.reputationmanagement.ch/en/profile/
YouTube: https://www.reputationmanagement.ch/en/videos/
LinkedIn: https://www.linkedin.com/in/bernhard-bauhofer-59416113/
Twitter: https://twitter.com/Bernie1962
Facebook: https://www.facebook.com/bernhard.bauhofer
- - -
More about Mentorit.TV
Email: [email protected]
Website: http://www.principle.ch/#company
Learn more about your ad choices. Visit megaphone.fm/adchoices
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