Tourism Australia's campaign is a lesson in distinctive brand assets

16/04/2023 31 min
Tourism Australia's campaign is a lesson in distinctive brand assets

Listen "Tourism Australia's campaign is a lesson in distinctive brand assets"

Episode Synopsis

Ep#4 in our travel series features actors Rose Burn and Will Arnett in "Come Say G'day." It's a lesson in how to freshen brand codes without changing them.  We're joined by CMO Susan Coghill and Executive Strategy Lead, Rob Dougan.  Thanks to Kantar for sponsoring this series.