What happens when you build a multi-million ARR company while training like an athlete?In this episode, I sit down with Alex Vacca—COO and co-founder of ColdIQ—to talk about the link between health, discipline, and high performance. We dive into HYROX training, testing diets from vegan to carnivore, the cost of bad habits, and how showing up strong physically can be your biggest edge as a founder.

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