Summary
In this episode, Steve Smith, the founder of HOTWORX, shares
the story behind creating one of the most innovative fitness franchises in the
industry. He explains how HOTWORX integrates technology, automation, and
infrared heat to provide a truly unique workout experience. Steve also talks
about the development of Hot Stretch, a stretching routine turned full workout,
and the growing popularity of virtual instructors that make each session
engaging.
 
Steve dives into the importance of profitability for
franchisees and the support systems that help them succeed. He also shares
stories from his book, Hot Exercise, and discusses the three pillars that keep
HOTWORX customers loyal: great workouts, a strong concept, and excellent
customer service.
 
Throughout the episode, Steve reflects on the importance of
customer success stories, innovation, and ensuring franchisee profitability.
The conversation ends on a lighter note with some fun rapid-fire questions to
give listeners a glimpse of Steve’s personality beyond the business.
 
Chapters
01:53 Background and Growth of HOTWORX
11:35 Franchisee Support Systems
15:10 The Introduction of Hot Stretch
18:20 The Popularity of Virtual Instructors
21:56 Hot Exercise: An Amazon Bestseller
25:23 Stephen's Personal and Business Why: Success Stories
28:36 Rapid-Fire Questions

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