In this episode, Jonathan Hill sits down with Catherine Monson, CEO of Propelled Brands, to discuss her remarkable journey in franchising and leadership. Catherine shares her personal story of resilience, from a challenging childhood to becoming one of the most respected executives in the franchise industry. She reflects on her early experiences in family business, the lessons learned from building Sir Speedy into a national powerhouse, and her leadership through the Great Recession as CEO of FASTSIGNS. Catherine also dives into the mission of Propelled Brands, which includes FASTSIGNS®, NerdsToGo®, MY SALON Suite®, and Salon Plaza®, and explains how she continues to drive growth while supporting franchisees. She offers insights into effective franchisor–franchisee relationships, the importance of industry advocacy, and what it means to choose to live as a “victor” rather than a victim. Listeners will come away inspired by Catherine’s leadership philosophy, her passion for franchising, and her commitment to helping others succeed. KeywordsCatherine Monson, Propelled Brands, FASTSIGNS, NerdsToGo, MY SALON Suite, franchise leadership, franchising, IFA, advocacy, women in franchising, business growth, entrepreneurship, resilience, leadership podcast, franchising podcast

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