SummaryIn this episode, Shane Evans, co-founder and CEO of HeightsWellness Retreat, shares her journey into the wellness industry, the evolutionof wellness perspectives, and the challenges faced in the early days of MassageHeights. She discusses the keys to long-term franchise success, innovations intouchless therapies, and the future of self-care and wellness. Shane alsohighlights the impact of the International Franchise Association (IFA) on herleadership style and emphasizes the importance of balance and preventingburnout in a demanding industry. Her passion for helping others and commitmentto wellness shines through as she shares insights on leadership and communityengagement. Keywordswellness, franchising, Massage Heights, Heights WellnessRetreat, self-care, touchless therapies, franchise success, mental health,holistic health, innovation Chapters00:00 The Journey into Wellness Entrepreneurship02:02 The Evolution of Wellness and Massage Therapy11:58 The Shift in Wellness Perspectives21:42 Building a Sustainable Franchise Model28:32 Supporting Franchisee Success30:28 Embracing Technology in Wellness33:27 The Future of Self-Care and Wellness36:58 The Role of the IFA41:11 Leadership Lessons from the Franchise Community47:03 Finding Balance and Preventing Burnout53:22 Navigating Challenges in Franchising and Wellness

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