In the first edition of Omni Talk’s new monthly series, Chris Walton and Anne Mezzenga team up with AWS’s Daniele Stroppa to spotlight the Retail Tech Startup of the Month—and the inaugural winner is Botify.

Learn how Botify helps brands improve discoverability across both traditional and generative search engines by going beyond SEO to optimize content visibility for bots and agents. Discover why Botify’s approach is a big win for brands navigating the evolving consumer search landscape, and how it also helps reduce operational costs.

Key moments from the interview:

00:00 – Intro to new Omni Talk segment with AWS: Retail Tech Startup of the Month
00:33 – Meet Daniele Stroppa, AWS Worldwide Technical Leader for Retail
01:01 – Daniele’s role in retail innovation and partner strategy at AWS
02:07 – First award winner revealed: Botify
02:19 – What Botify does: improving brand visibility across search platforms
02:54 – Why visibility in generative search (Perplexity, ChatGPT) matters
03:37 – How Botify goes beyond traditional SEO
04:06 – Analyzing bot and agent behavior on brand websites
04:23 – Helping brands ensure critical content is discoverable
04:41 – Long-term retail implications: revenue, brand recognition, infrastructure cost savings
05:31 – Congrats to Botify and final thoughts on the startup’s impact

Music by hooksounds.com

#retailtech #StartupOfTheMonth #aws #Botify #omnitalkretail #ecommerceseo #generativeai #retailai #discoverability #digitalcommerce

Brought to you in partnership with AWS

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