ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "AI Commerce Surges, Amazon Sues Perplexity & We Are Over And Out On Target 10-4 | Fast Five"
Episode Synopsis
In this Retail Fast Five episode, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, Anne Mezzenga and Chris Walton are joined by the A&M Consumer and Retail Group's Managing Director Waqas Khan and Director Kelly Carey to unpack the biggest retail headlines of the week—from the AI commerce inflection point to Amazon's legal battle with Perplexity.
With Adobe data revealing that AI-driven traffic now converts 16% better than traditional channels, the panel breaks down what this seismic shift means for retailers, why Amazon is fighting back against agentic shopping, and whether Target's new "10-4" service policy will actually work. Plus: Bath & Body Works' genius scent marketing play and the truth about Chief AI Officer roles.
🔑 Topics covered:
The AI commerce inflection point: Why generative AI traffic is now converting better (Source)
Amazon vs. Perplexity: The battle for first product search (Source)
Bath & Body Works' experiential scent campaign across Grand Central and movie theaters (Source)
Target's controversial 10-4 customer service policy and what it reveals about retail culture (Source)
Why Chief AI Officer roles may follow the same path as Chief Digital Officers (Source)
🎧 Don't forget to like, comment, and subscribe for more retail tech insights!
#retailai #generativeai #retailtech #omnitalk #ecommerce #amazonvsperplexity #targetretail #aicommerce #retailinnovation #retailpodcast #bathandbodyworks #agenticai
Music by hooksounds.com
With Adobe data revealing that AI-driven traffic now converts 16% better than traditional channels, the panel breaks down what this seismic shift means for retailers, why Amazon is fighting back against agentic shopping, and whether Target's new "10-4" service policy will actually work. Plus: Bath & Body Works' genius scent marketing play and the truth about Chief AI Officer roles.
🔑 Topics covered:
The AI commerce inflection point: Why generative AI traffic is now converting better (Source)
Amazon vs. Perplexity: The battle for first product search (Source)
Bath & Body Works' experiential scent campaign across Grand Central and movie theaters (Source)
Target's controversial 10-4 customer service policy and what it reveals about retail culture (Source)
Why Chief AI Officer roles may follow the same path as Chief Digital Officers (Source)
🎧 Don't forget to like, comment, and subscribe for more retail tech insights!
#retailai #generativeai #retailtech #omnitalk #ecommerce #amazonvsperplexity #targetretail #aicommerce #retailinnovation #retailpodcast #bathandbodyworks #agenticai
Music by hooksounds.com
In God we trust