In this episode of Olive Insights, Sarah Petty interviews Ben Van Rooy, an entrepreneur and founder of Human Digital marketing agency, discussing the critical relationship between marketing and sales. They explore the importance of understanding the differences between the two, the long-term investment required in marketing, and how business owners can effectively balance their marketing and sales responsibilities. Ben emphasises the need for personal branding, customer feedback, and strategic channel selection to drive business growth. Links:⁠https://www.linkedin.com/in/benvanrooy/https://humandigital.com/Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business Partners

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