Listen "Monetise Your Podcast With Merch (Even With A Small Audience) - Marz Marcello"
Episode Synopsis
⚡️ Marz Marcello is an expert in podcast strategy, marketing and monetisation, and wants to help you leverage the power of merchandise to make money from your show - even if you have a small audience.
⚡️ Marz has been in the podcasting game for many years and is the Co Founder and CEO of Certified Crucial, a company that specialises in pre-order customised merchandise for creators.
🎧 Stay tuned to find out:
➡︎ The different type of merch you could be selling (including Vinyl)
➡︎ Why your audience wants your merch, even as a smaller podcaster
➡ How to build a community by naming your audience
➡︎ Other way to monetise your podcast (before getting a sponsor)
📕 Chapters
(1:26) More than 1 monetisation strategy
(2:34) Size doesn’t matter
(5:16) Top ways to monetise
(6:35) Why your audience wants merch
(11:02) Different types of merch
(14:53) Revenue from merch
(18:14) Limited run items
(20:32) Time to monetisation
(22:14) Alternative monetisation strategies
(25:14) Bonus/patreon content
(30:44) Naming your audience
(34:28) Business strategy for your podcast
(36:54) Affiliate marketing
(39:47) Getting sponsors
(41:53) About Certified Crucial
📱 Connect with me:
LinkedIn: https://www.linkedin.com/in/ollie-guillou/
Website: https://ogpodcasts.co.uk/
📱 Connect with Marz:
LinkedIn: https://www.linkedin.com/in/mediamarz/
Website: https://certifiedcrucial.com/
🎙️ An OG Podcasts production.
⚡️ Marz has been in the podcasting game for many years and is the Co Founder and CEO of Certified Crucial, a company that specialises in pre-order customised merchandise for creators.
🎧 Stay tuned to find out:
➡︎ The different type of merch you could be selling (including Vinyl)
➡︎ Why your audience wants your merch, even as a smaller podcaster
➡ How to build a community by naming your audience
➡︎ Other way to monetise your podcast (before getting a sponsor)
📕 Chapters
(1:26) More than 1 monetisation strategy
(2:34) Size doesn’t matter
(5:16) Top ways to monetise
(6:35) Why your audience wants merch
(11:02) Different types of merch
(14:53) Revenue from merch
(18:14) Limited run items
(20:32) Time to monetisation
(22:14) Alternative monetisation strategies
(25:14) Bonus/patreon content
(30:44) Naming your audience
(34:28) Business strategy for your podcast
(36:54) Affiliate marketing
(39:47) Getting sponsors
(41:53) About Certified Crucial
📱 Connect with me:
LinkedIn: https://www.linkedin.com/in/ollie-guillou/
Website: https://ogpodcasts.co.uk/
📱 Connect with Marz:
LinkedIn: https://www.linkedin.com/in/mediamarz/
Website: https://certifiedcrucial.com/
🎙️ An OG Podcasts production.
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