⚡️ Fiona Fraser is the founder of the UK’s first and only podcast PR agency, POW PR. In this episode she explains her PR strategy that will help you raise the profile of your podcast, get more listeners and build a successful brand.
⚡️ Fiona has worked on some of the UK’s most successful podcasts, including ZOE, Goalhanger’s The Rest is Series and two Kew Gardens podcasts.
🎧 Stay tuned to find out:
➡︎ How to start pitching your podcast to big media organisations
➡︎ Why PR works for big and small podcasters at any point in their journey
➡ How a good PR campaign helps you get sponsors
➡︎ Why PR beats paid ads and how to start with no budget
➡︎ How PR helps you build your brand
📕 Chapters
(1:04) What is podcast PR?
(6:00) PR versus paid social media ads
(9:25) Building a brand
(11:53) PR for indie podcasters
(17:23) When to think about PR
(19:24) Will PR grow your show?
(21:27) Deciding your top-line
(22:50) Becoming a thought-leader
(27:39) Landing sponsors
(31:21) Fiona’s course
(35:22) What Fiona offers
📱 Connect with me:
LinkedIn: https://www.linkedin.com/in/ollie-guillou/ 
Website: https://ogpodcasts.co.uk/ 
📱 Connect with Fiona:
LinkedIn: https://www.linkedin.com/in/fiona-fraser-powpr/ 
Website: https://www.powpr.co.uk/ 
🎙️ An OG Podcasts production.

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