Jared Kettle and Jacob Williams are from Cheer Squad Film Co, a video production company who many of you will know for their work with The Local Project YouTube channel, having shot popular project features with John Wardle Architects, YSG, Flack Studio, Room11 and many more.In this episode, we discussed:The advantages of interview based film as a way to tell captivating architectural stories, and how video allows viewers to experience what a building truly feels like as light and weather conditions change.What happens behind the scenes when you’re making a project feature film, and what to expect as an architect if you’re thinking about having a film made for one of your projects.Why film should be viewed as a long-term investment, and the many ways you can use video as part of your marketing mix.How architects can explore brand partnerships with suppliers, builders and consultants to help share the cost of video production.If you’d like to learn more about Cheer Squad and you can visit cheersquad.com or follow @cheersquadfilmco on Instagram. If you’d like to learn more about me, Dave Sharp, you can visit vanityprojects.com to check out my blog, join over 5000 other architects on my email list, or learn more about my marketing coaching services for architects.This episode was supported by ArchiPro. ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more.

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