EAB’s Kathy Dawley and Brett Schraeder discuss the significance of National College Decision Day and share initial thoughts on successful strategies colleges are using to meet enrollment targets during one of the most challenging recruiting cycles of all time. They stress the importance of virtual engagement with admits as a means of reducing summer melt. Kathy and Brett also share findings from EAB’s most recent survey of more than 15,000 high school students and break down the implications of those findings on everything from the design of your school’s website to how and when to engage parents in the recruiting process.

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