Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundational marketing principles despite the digital shift.Jen highlights the importance of storytelling and community building in marketing, regardless of the platform. They also discuss the challenges of navigating the vast digital landscape, the pitfalls of transactional marketing, and the need for authenticity and patience in successful campaigns. Additionally, they touch on the risks of engaging with inexperienced marketers and the significance of a holistic marketing strategy that leverages both traditional and modern digital approaches. 00:00 Introduction to the Digital Marketing Conversation01:12 The Evolution of Marketing: From Traditional to Digital02:02 Foundational Marketing Principles in the Digital Age03:08 Expanding Reach: Addressing a Global Community03:59 The Importance of Consistency and Authenticity04:56 Navigating the Challenges of Digital Marketing05:51 Identifying and Avoiding Marketing Missteps07:26 The Long Game: Patience and Strategy in Marketing08:42 Leveraging Content and Managing Expectations13:28 The Science Behind Successful Content Creation14:59 Conclusion: The Power of Expertise and Collaborationhttps://offtherecordmarketingdeconstructed.buzzsprout.com================================= About 5 & Rise Marketing SolutionsOur team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey. Free Brand Assessment & Strategy Callhttps://forms.clickup.com/9017097624/f/8cqbzcr-35117/NY8KENX0U7FZONXMCK================================= Follow us on Social Media!Facebook: https://www.facebook.com/5andrise/Facebook Group: https://www.facebook.com/groups/amarketinghubInstagram: https://www.instagram.com/5andrise/LinkedIn: https://www.linkedin.com/company/5andrise/YouTube: https://www.youtube.com/channel/UCmZWpnGFDPKer-scwQLmbUw/ ================================= Simplified Social HubSimplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals. https://simplifiedsocialhub.com/

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