How will retail adapt in the new Tiktokification Culture of Instant Gratification? In this episode of OC Retail Frontiers: Disrupt Ordinary, Build Extraordinary, Professor Oliver Chen from Columbia Business School dives into the world of TikTok and its transformative impact on retail. The episode unpacks why TikTok is so addictive, how content can spark viral trends, and how short-form video is reshaping the way consumers discover and purchase products. From decoding TikTok's dopamine-fueled algorithm to exploring the success of TikTok Shop, Oliver provides insights into the framework for driving customer acquisition and retention on this platform. Listeners will hear what brands need to stay relevant, agile, and authentic in the age of micro-entertainment and instant commerce. Whether you’re a CEO, marketer, or just intrigued by TikTok’s influence, this episode reveals how the platform has changed the retail game—and how to win in it. 
 
Music Disclaimers https://uppbeat.io/t/tatami/midnight-drive License code: H8DCD6OY1SZ8NVW7, https://uppbeat.io/t/konstantin-garbuzyuk/chillin-like-a-millionaire License code: BJZLO1TDFNQ5CDO3, https://uppbeat.io/t/qube/uprise License code: HDIRPGUZBBPR9IW0 

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