In this episode, we talk with Dr. Peter Camiolo, co-founder and CEO, and Dr. David Touhill, VP of Marketing and Technology for ChiroCEO, a firm dedicated to helping chiropractors get out of the "slavery" of their current practice and take over as CEO of their own businesses. Drs. Camiolo and Touhill have plenty to share on how their own vision came to life, and share valuable advice on transitioning to a membership-based model, seeing your business as a franchise, and the transformative growth of telling customers' stories. [3:48] High-level overview of ChiroCEO, how and why Pete founded the company - [6:55] When the moment of realization hit that the traditional practice model wasn't working for Pete - [10:30] What was the transition like going towards a membership-based model? - [12:15] The importance of having an end in mind when developing your business model to make it self-sustaining - [15:00] How to start approaching the challenges of automating your business model through technology and the importance of creating a patient path - [19:10] Creating a culture of testimony, and how that builds retention among patients - [26:52] What led Pete and David to go into this direction with ChiroCEO? - [29:27] How and why to create a franchise model for your business, even if you're not going to franchise it - [33:30] How to avoid losing the humanness of the business when adopting a franchise mindset - [38:27] What to expect at the 10X Doctor Summit - learn more about it here: http://the10xdoctor.comScale Well is now The Nudgecast (The Official Nudge Podcast)! Find more episodes here. Hosted on Acast. See acast.com/privacy for more information.

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