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Listen "The psychology of sales & making emails fun to write, with William Ballance, founder of Lavender"
Episode Synopsis
What do you have to do to make your customers love you so much, they'll get a tattoo of your logo? Especially when it's a "boring" B2B tool for writing better cold emails... Lavender's founder William Ballance may not quite have gotten his own head around why customers love them this much; but he's certainly cracked building a product and brand customers rave about. There's a lot to learn along William's journey as a serial founder, whatever your industry or business model. In this episode we discuss: Pivoting businesses, from Alumni networking to a tool for cold emailThe importance of finding your early adoptersThe psychology of salesCommon mistakes first time founders and serial entrepreneurs make and practical tips to avoid themThe power of remote working for product ideationThe importance of gamification Building a consumer style brand, for a B2B businessLinksGive Lavender a tryConnect with Wiliam on LinkedIn, and take up his generous offer of office hours for fellow founderGet inspired by Lavender's LinkedIn brand
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