In this episode of Not Another Whisky podcast, Mitch dives solo into the fascinating world of global travel retail and its impact on the Scotch whisky industry. Joined by special guest Andrew Bardsley, Global Director of Prestige at Pernod Ricard, they explore the importance of airport whisky shelves, the allure of travel-exclusive releases, and the exciting new Aberlour range. Andrew shares insights from his 20+ years in the spirits business, detailing how travel retail has evolved and why it's a critical shop window for whisky brands. They discuss everything from consumer behavior, the role of brand ambassadors, and the growth of whisky in Asian markets, to the challenges posed by economic factors and tariffs. 00:00 Introduction to the Episode00:19 Exploring Global Travel Retail01:33 Special Guest: Andrew Bardsley03:07 Andrew's Role and Experience05:42 Understanding the Travel Retail Market06:48 Investment in Travel Retail09:45 Consumer Engagement and Demographics12:54 Avalara's Travel Retail Range16:20 Global Trends and Market Changes18:58 Insights on Consumer Data20:20 Boutiques in Travel Retail22:30 Creating Memorable Consumer Experiences in Airports24:03 The Importance of Asia in Travel Retail26:02 Travel Retail as a Test Bed for Whisky28:57 Engaging Whisky Enthusiasts and Broader Audiences32:37 Future of Travel Retail36:12 Scotch Whisky vs. Other Spirits in Travel Retail39:34 Personal Whisky Preferences and Stories41:23 Favorite Airports and Consumer Behavior Insights43:23 Final Thoughts and Upcoming Whisky LaunchesSupport this show http://supporter.acast.com/not-another-whisky-podcast. Hosted on Acast. See acast.com/privacy for more information.

Ver todos los episodios