"Websites should be machines for converting visitors into customers, not just digital brochures."In this episode of No Bollocks with Matt Haycox, discover how Dotcom Secrets, Expert Secrets, and Traffic Secrets by Russell Brunson completely changed Matt’s approach to business. These books don’t just teach marketing; they offer a masterclass in storytelling, audience engagement, and driving conversions.Matt breaks down his favourite takeaways, including:Why traditional websites fail and how funnels guarantee results.The 'Value Ladder' that turned his business revenue around in just a week.How the Dream 100 strategy creates partnerships that drive leads effortlessly.Whether you’re running a startup, scaling your empire, or just curious about the future of marketing, these lessons will inspire and equip you to level up your business game.Timestamps:0:00 - Intro1:15 - Book 1 - Dotcom Secrets3:09 - Book 2 - Expert Secrets4:21 - Book 3 - Traffic Secrets5:40 - How the Books Work Together and Why You Need Them6:41 - Final ThoughtsIf you’re ready to stop guessing and start succeeding, tune in now to learn how to build funnels, master storytelling, and drive traffic to your business like never before.========================Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur. I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win. On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business. Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make. 📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe ▶ Instagram – https://www.instagram.com/thematthaycox/ ▶ YouTube – No Bollocks Podcast - YouTube ▶ LinkedIn – https://www.li...

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