IBM's Rob Thomas on why companies fail at innovation—and how iteration fixes it

Next to Lead
27/10/2025 36 min
IBM's Rob Thomas on why companies fail at innovation—and how iteration fixes it

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Episode Synopsis

Rob Thomas has spent more than two decades at IBM, rising from consultant to SVP of software and chief commercial officer. In this conversation, he explains why real innovation starts close to the customer, why reading is a core leadership habit, and how IBM is shifting from “lightbulb” AI experiments to business-changing “motor” outcomes.

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