The 2013 film, Wolf of Wall Street, perfectly illustrates the power of FOMO in this scene. Leonardo DiCaprio’s character, Jordan Belfort, uses a detailed sales script to elicit FOMO to drive stock purchases from strangers. First identified in 1996 by marketing strategist Dr. Dan Herman, FOMO, or Fear Of Missing Out, is a driving force behind many decisions we make in the modern age. In part, this is because of our tendency to share positive experiences rather than negative ones.

Businesses can experience FOMO, too, especially when it comes to technology. But just like Kevin, they may be adding technology because they feel pressured to do so rather than because it solves a specific problem. Bryce Cressy, Head of Partnerships & Innovation at Nutun, has seen FOMO over Digital Transformation even among Nutun’s partners. But they’ve also learned from mistakes and today, they focus on technology deployments that solve real problems.

We discuss:
• Success Stories solving real-world problems with technology
• A real-world example of implementation gone wrong
• The new approach Nutun is taking and how BPOs can learn from it
• Tips for easing technology adoption
• Some interesting South African slang
• Advice for business leaders on navigating technology options

Connect with Bryce on LinkedIn – https://www.linkedin.com/in/brycecressy/

Music courtesy of Big Red Horse – https://bigredhorseband.com/

Brought to you by Happitu – https://happitu.com/

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