The 1948 Ford Deluxe that Kenickie worked all summer for was a car in the academic sense – it had 4 wheels and an engine. But with a little imagination, effort, and teamwork, it could become something special – a car so fast it could be compared to greased lightnin’. In the 1978 film adaptation of Grease, this car wouldn’t just get fixed, it would become something magical. The typical model of customer service is well known but when Todd Unger joined the American Medical Association as their CXO, he realized that customer service wasn’t fueling growth. To do that, he’d have to use a little imagination, effort, and teamwork to create a CX department that was special – one that could meet the needs of modern customers who speed through the buying process in just seconds. • The Tornado Funnel: Redefining Customer Journeys• Customer Segmentation: Understanding Your Audience• The Nod: Emotional Insights in Marketing• The Importance of a Smooth Checkout Experience• Reducing Friction in Customer Experience• The Role of Technology in Customer Experience• Empowering Customer Service Teams• The Leadership Role in Customer Experience• Personal Insights and Future AspirationsConnect with Todd on LinkedIn – https://www.linkedin.com/in/toddunger1/ The 10-Second Customer Journey – https://www.toddunger.com/ Music courtesy of Big Red Horse – https://www.facebook.com/bigredhorseband/

Ver todos los episodios