This was the moment that Charlie showed Willy Wonka what he really valued in the 1971 classic, Willy Wonka & The Chocolate Factory, which was based on Roald Dahl’s 1964 novel, Charlie and the Chocolate Factory. Charlie, despite having secretly tried Fizzy Lifting Drinks at the behest of Grandpa Joe, valued personal integrity. It was this integrity that Willy was looking for in his successor.

But there were 5 children, approximately the same age, in the running for the actual prize. Age and gender didn’t matter much to Willy, though. What he was looking for was someone who valued the same kinds of things he did, someone who would carry on his legacy. What mattered were values. Not demographics – values. And that’s just the thing that David Allison discovered and is now sharing with the world: Demographics never actually predicted behavior very well. What predicts behavior is values.

We discuss:
• When David realized demographics didn’t work
• What behavioral science says about how we make decisions
• How the use of demographics contributes to societal problems
• Why using demographics for marketing is essentially like throwing darts
• Surprising insights from Valuegraphics in a variety of industries
• The myth of generational demographics
• When our values are formed
• Regional and cultural differences in values across the world
• 3 ways companies can use values to create effective messaging

Support Driven Community Awards – https://awards.supportdriven.com/best-podcast-nominations

Connect with David on LinkedIn – https://www.linkedin.com/in/davidallisoninc/

Valuegraphics – https://valuegraphics.com/

David’s Website – https://www.davidallisoninc.com/

Music courtesy of Big Red Horse – https://bigredhorseband.com/

Brought to you by Happitu – https://happitu.com/

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