In this episode of 'Never Too Early,' host Lauren Ipsen is joined by Jonathan Schneider, founder of Moderne and US Army alum. They delve into topics crucial for business leaders and operators, such as multi-year deals, pricing strategy, and knowing when to fight versus fold. Jonathan shares his journey from Netflix to founding Moderne, his insights on pricing models, challenges with enterprise deals, and the importance of aligning incentives with customers. The discussion provides valuable advice for founders, including the idea of 'planning to lose' and being prepared for rejection.00:00 Introduction and Guest Welcome00:53 Jonathan Schneider's Background and Journey to Founding Moderne03:24 Diving into Pricing Strategies04:04 Multi-Year Deals: Pros and Cons07:22 Dynamic Pricing Models and Enterprise Sales19:26 Knowing When to Fight or Fold in Business Deals28:08 Reflections and Advice for Founders31:13 Lightning Round and ConclusionWant more of Never Too Early? Find us on Tiktok, @nevertooearly1 and subscribe to us wherever you get your podcasts.

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