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Listen "2024 Media Trends for Agency Finance Professionals"
Episode Synopsis
2024 is set to be a pivotal year in the media industry due to significant events such as a Presidential election and the Olympics, viewers migrating to streaming platforms amid a content drought from the 2023 writers’ strike, and media giants embracing interactive content through VR and the Metaverse.
Digitization will fuel innovation, efficiency and audience targeting with data analytics, while many agencies are navigating what to do with client requests for extended payment terms.
In this episode, AvidXchange’s host Chris Elmore and guest Theresa Contario, AvidXchange’s vice president and business line executive, media, and a former media planner, discuss how you can navigate the evolving media landscape in 2024 to achieve your goals by discussing three main trends:
Advertisers shifting to digital
Data becomes critical
Requests for extended payment terms
Host: Chris Elmore, Chief Evangelist at AvidXchange
Guest: Theresa Contario, AvidXchange’s Vice President and Business Line Executive, Media
Related Reading:
Media Forecast 2024
Media Predictions for 2024
AI for Media: 7 Powerful Applications
This episode was originally published on 4/5/2024. Please subscribe to The Power of Change podcast for our newest podcast content.
Learn More: Request a Demo
Follow AvidXchange on LinkedIn & Instagram
“Net 30” is a podcast series from AvidXchange that offers a detailed look at the problems and solutions impacting the careers of finance professionals with a focus on AP automation’s role.
Digitization will fuel innovation, efficiency and audience targeting with data analytics, while many agencies are navigating what to do with client requests for extended payment terms.
In this episode, AvidXchange’s host Chris Elmore and guest Theresa Contario, AvidXchange’s vice president and business line executive, media, and a former media planner, discuss how you can navigate the evolving media landscape in 2024 to achieve your goals by discussing three main trends:
Advertisers shifting to digital
Data becomes critical
Requests for extended payment terms
Host: Chris Elmore, Chief Evangelist at AvidXchange
Guest: Theresa Contario, AvidXchange’s Vice President and Business Line Executive, Media
Related Reading:
Media Forecast 2024
Media Predictions for 2024
AI for Media: 7 Powerful Applications
This episode was originally published on 4/5/2024. Please subscribe to The Power of Change podcast for our newest podcast content.
Learn More: Request a Demo
Follow AvidXchange on LinkedIn & Instagram
“Net 30” is a podcast series from AvidXchange that offers a detailed look at the problems and solutions impacting the careers of finance professionals with a focus on AP automation’s role.
More episodes of the podcast Net 30
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08/09/2024
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