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Listen "#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks"
Episode Synopsis
Season 2: 'Product development', Episode 5'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks.Guest Bios:Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IPBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)What to listen out for:01:04 Why entrepreneurs usually fail to consider IP?02:33 Patent war between Facebook and Blackberry09:54 What is a patent attorney? 15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?18:51 No, Carrie Peters will not ‘steal your baby’21:54 IP can be a dealbreaker for VCs 27:50 Australia is saying goodbye to innovation patent33:51 How early patent filing and strong branding protected SleepPhones43:57 How much would it cost you to file a patent in Australia? 47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter Resources & links:Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One*****Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))Get in touch with us here: https://nerdsofbusiness.com/contact/You can follow Nerds of Business on socials:Twitter: https://twitter.com/business_nerdsFacebook: https://www.facebook.com/nerdsbusiness/Linked in: https://www.linkedin.com/company/nerds-of-business/This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy
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