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Listen "The Naming Experts: Over 30 Years of Brand-Building Success"
Episode Synopsis
On this throwback episode, NameStormers co-founder Mike Carr revisits a 1990s CNN spot to show that naming basics haven’t changed: set clear, business-specific goals; back choices with research and testing (including foreign-language checks); avoid personal names that limit trademarks and growth; and turn plain descriptors into distinctive, suggestive marks.
More episodes of the podcast Naming in an AI Age
Understanding Trademark Classes
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21/08/2025
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