Government Selling Myth: Go to the Top!

19/05/2021 7 min Temporada 1 Episodio 13
Government Selling Myth:  Go to the Top!

Listen "Government Selling Myth: Go to the Top!"

Episode Synopsis

You might think that getting to the most senior leadership will make your government selling more successful. That's not necessarily the case. In this episode of Myths of Selling to Government, Rick Wimberly tells a couple of stories about getting to the top of a government organization...the very top. It just didn't work. We had missed an important lesson about getting buy-in up and down the ladder. www.govselling.com

More episodes of the podcast Myths of Selling to Government