Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships that actually fit their goals and budgets.We talk about how to find the right kinds of influencers (hint: smaller followings can often lead to bigger impact), what to look for beyond vanity metrics, and how affiliate-style partnerships can lower your upfront costs. Aya also shares smart ways to approach influencer outreach, red flags to avoid, and why consistency (not luck) is what makes these campaigns work.Whether you’re in a product- or service-based business, this episode will give you a clearer, more practical view of what influencer marketing can look like when it’s done with strategy and authenticity. It’s packed with ideas you can start testing right away.Send us a textJoin the FREE Marketing Reset Challenge on December 2-4. Click to learn more and sign up! Support the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

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