This week, we’re in London with the digital powerhouse herself — Esther!  With nearly a decade of experience in content strategy and influencer management, Esther has worked with some of the biggest brands in the game: Twitter, Meta, McCain, Booking.com, the Olympics, and Virgin Atlantic (just to name a few).From managing six-figure influencer budgets to hiring ex–Love Islanders, Esther pulls back the curtain on what really goes down in influencer managing. Ever wondered how much the average influencer makes? Listen to find out! We also get into:The pay gap between US vs. UK influencersBrand demands that will make your jaw dropWhy diversity and authenticity matter more than everIf the internet had a backstage pass, Esther would be running the show. Let’s get into it!Wanna see what goes down behind the mic? 🎙️ Follow us on IG for all the BTS chaos, laughs, and magic — @my_tv_journey_lola

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