Save Now, Buy Later: Mosmos' Vision for African Finance | Shiro Njoroge on AFTER HOURS 🍸

13/12/2024 44 min

Listen "Save Now, Buy Later: Mosmos' Vision for African Finance | Shiro Njoroge on AFTER HOURS 🍸"

Episode Synopsis

Pull up a chair and grab your favorite Tanqueray cocktail – the first episode of "After Hours" is serving up an incredible conversation with Shiro Njoroge, the co-founder and Head of Growth at Mosmos!

Over delicious Gastro Collins cocktails at Artcaffe Gastro Bar, Shiro shares her unexpected journey from law school to tech entrepreneurship with host Alice Kanjejo.

Her path began with AIESEC at university, where exposure to diverse fields led her into marketing, including a stint at Ogilvy.

The game-changer was joining Turaco, her first tech startup. There, she discovered a new approach to marketing – working with lean budgets, measuring impact, and driving real growth. This experience opened doors to the world of venture capital and startup life.

After successful roles at Turaco and Koa, Shiro took the entrepreneurial leap. Through Antler's startup program, she met her technical co-founder and launched Mosmos – a platform helping people save for specific purchases as an alternative to high-interest "buy now, pay later" services.

Shiro's candid insights about building a business in Africa are not only valuable but very relatable to a lot of us. When their digital-only approach wasn't resonating, they adapted to include B2B partnerships, recognizing people's desire for human connection in financial matters.

This episode covers everything from career transitions to taking calculated risks, offering an honest glimpse into tech entrepreneurship in Africa's ever-evolving startup scene.

Learn more about Mos Mos here: https://mosmos.co.ke/

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