On this episode of "After Hours, in partnership with Tanqueray Africa," we speak with Samuel Njuguna, co-founder of Chumz and one who is deeply passionate about building products for mass market adoption in Africa.Samuel shares invaluable insights on the intersection of business, technology, and psychology, three pillars he believes are essential for creating solutions that truly resonate with the masses.He introduces the powerful "painkiller versus vitamin" analogy, emphasizing that successful products must solve urgent, immediate problems rather than nice-to-have needs. But identifying a real problem is just the beginning. He stresses the importance of "informed trial and error"testing multiple hypotheses through prototypes and direct user feedback, paying attention not just to what people say, but to their non-verbal reactions and body language.The conversation tackles the nuanced differences between B2B, B2C, and B2G markets. While B2C requires heavier marketing investment and operates on thinner margins, Samuel reveals how product-led growth strategies like WhatsApp's network effects can counter these challenges.The key? Do one thing exceptionally well before expanding. He uses compelling examples from companies like Gillette and Wise to illustrate why simplicity beats complexity when fighting for space in users' minds.Samuel's passion for behavioral psychology shines throughout the discussion. From the cognitive load of brand naming (think duo-syllable names like Facebook and Gmail) to the social dynamics that make group savings more effective than solo efforts, he demonstrates how understanding human behavior drives adoption. At Chumz, his savings and investment app, they've deliberately used vibrant colors and gamification to transform saving from a "dull Monday morning activity" into something fun and engaging.Looking ahead, Samuel shares Chumz' ambitious expansion plans across ten African countries while staying grounded in his ultimate mission: building a school for underprivileged girls in rural communities and slums a goal that keeps his work purpose-driven.This episode is a masterclass in building for Africa's mass market, reminding us that beyond the code and business models, it's understanding people, their pain points, behaviors, and psychology that creates products that truly stick.To keep up with Samuel's journey, check out his LinkedIn:https://www.linkedin.com/in/snjuguna/Check out Chumz: https://chumz.io/__________________________________________________________________Join Alice as she explores the world of tech and shares impactful stories with guests on My Tech Story Africa!Subscribe to our podcast, drop a like, comment, and hit the notification bell to stay updated with our latest content.Don't forget to spread the word! Sharing is caring! 🌟Follow us on social media:📸 Instagram: https://www.instagram.com/mytechstoryafrica💼 LinkedIn: https://www.linkedin.com/company/my-tech-story-africa♪ TikTok: https://www.tiktok.com/@mytechstoryafricaJoin our community: [https://www.mtsafrica.co/join]Interested in being a guest on the podcast? Apply here: https://forms.gle/ffAniezzFHoEvhPY7Interested in partnering with us? Drop us an email: [email protected] 📧

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