In this episode, three directors from the Specsavers Reading branch discuss how they operate as a locally owned and operated business within a well-known brand. Hashin Hirani, Retail Director, shares how the Reading branch is one of the largest in the country and has a wide range of services, including an on-site lab for same-day services. Randeep Bal, Ophthalmic Director, highlights the importance of looking after your eyesight and debunks common misconceptions about glasses. Finally, Suneeta Khanna, Audiology Director, talks about the store's range of audiology services, including hearing tests and ear wax removal. They also provide valuable advice on how to look after your hearing and eyesight in a world dominated by screens.   KEY TAKEAWAYS Customising a National Brand for Local Success: While Specsavers is a well-known national brand, the Reading branch operates like an independent business, tailoring its services to the local community. This approach demonstrates the value of local autonomy and responsiveness, even within a larger franchise or brand structure.   Adapting to Evolving Customer Needs and Demographics: The Reading Specsavers actively listens to customer feedback and has made significant changes to its store to meet community needs. This highlights the importance of being adaptable and responsive to a changing customer base.   Diversifying Services to Stay Competitive: The directors stress the importance of offering a varied range of services to stand out in a competitive market. This strategy of expanding service offerings creates additional value for customers and positions the business as a comprehensive healthcare provider in the community.   TIME CODES 00:00 Greeting 00:18 Greeting Hashin 00:30 What makes the Specsavers Reading branch unique 01:18 How Specsavers Reading focuses on the local community 02:46 Challenges faced at Specsavers Reading and solutions implemented 05:35 How Specsavers Reading keeps up to date with customer needs 07:00 How the demographic of Specsavers Reading has changed over time 07:57 Marketing Specsavers Reading 08:37 Hashin's final thoughts   10:32 Greeting Randeep 10:46 The role of an Ophthalmologist 11:18 What an eye test involves 11:56 The connection between sight tests and general health 12:29 The slow progression of eye conditions 13:35 How often should you get your eyes tested? 14:44 Misconceptions around eyesight 17:11 How optometry is changing over time 17:48 How to look after your eyesight 19:35 How Randeep stays up to date with changes in the industry 20:54 Randeep's final thoughts for listeners   21:24 Greeting Suneeta 21:36 Specsavers Reading Audiology services (including wax removal) 23:17 When should you go for a hearing test? 24:14 Misconceptions attached to hearing problems 25:05 How to look after your hearing 25:58 Why is there a hearing issue now? 27:08 Patterns in noticing hearing issues 28:24 Suneeta's final thoughts

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