This episode features Tara Deane, founder of the Inside the Music Scene podcast, Inside the Music Scene. Tara is a former radio presenter, promoter, and musician who manages a wide array of creative projects in the music scene. The discussion covers her lifelong journey in music, her unique approach to building a supportive community, and her strategies for managing creative burnout. The conversation delves into the evolution of Inside the Music Scene, which started in lockdown and now functions as a social media platform as well as a podcast. Tara explains how the platform offers a backstage view, interviewing not just artists, but also the vital support network like photographers, sound engineers, and music video shooters. She also details her content strategy. Finally, the discussion touches on the vital topic of community-building. Tara urges other creators to focus on networking, being genuine, and giving value to others. She encourages musicians to explore different scenes and open mic nights to evolve their skills. She concludes with her future plans, and some valuable advice for everyone.   KEY TAKEAWAYS Use Collaborative Content to Grow Your Audience. Tara highlights the efficiency of leveraging a community through co-creation. By interviewing over 30 people at a festival and using collaborative social media posts, she saw her following triple.   Growth is Driven by Networking and Giving Value. True, long-term business success is built on relationships. Tara emphasises that business owners must be out there, doing the grafting, giving value, and doing things for others, recognising that this foundational work is what ultimately drives growth and builds a supportive, engaged network.   Your "Niche" Should Embrace Competition, Not Shun It. Tara models a powerful mindset by viewing competition as a positive force. Instead of being irritated by other promoters starting events on the same night, she sees it as a healthy, competitive market which draws in more participants and ultimately benefits your own platform.   TIME CODES 00:00 Welcome to Tara Deane! 01:04 Tara's background 01:56 Tara's activities 04:40 How Tara has developed her podcast 07:48 Finding your balance and growing your network 09:21 How Tara has developed her community 14:04 The importance of being nice! 15:04 Advice for local artists 17:59 Tara's plans for the future 20:34 Tara's advice

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