What does it really take to protect consumer trust and brand integrity in today’s complex, global marketplace?This week on Munching on Molecules, Lara and Christine visit the lab at Purity-IQ to speak with Deleo de Leonardis, co-founder and CEO, and a seasoned retail executive with over three decades in Canadian food and drug retail.From her time as VP of Private Label at one of Canada’s largest supermarket chains leading the charge in innovation, Deleo brings a powerful perspective on what it means to maintain trust at the shelf level and beyond.Episode highlights include:• How Purity-IQ is revolutionizing brand protection with DNA and NMR technology• Why authenticity matters more than ever in a globalized, clean-label world• The real value of verified supply chains for consumers and companies alike• What “standardized authenticity testing” looks like and why it’s the futureIf you’re in quality assurance, private label, supply chain, or brand development, this is one to bookmark.Link to Purity-IQ: Purity-IQ | ISO/IEC 17025 Accredited Authenticity TestingPhoto credits: Left to RightGerald Amantea, PhD (food safety consultant), Phil Chang (This Commerce Life), Deleo de Leonardis (Purity-IQ), Lara Tiro (Munching on Molecules), and Christine Farkas (Munching on Molecules)

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