In this episode, we explore the cutting-edge world of plant-based sports nutrition with Melissa L’Heureux‑Haché, Co-founder of VEGAIN Nutrition. Born from the need for better options, VEGAIN is reimagining what plant-based performance products can be from flavour to function.We explore:Melissa’s journey as a three-time founder and entrepreneur, and her passion for building high-impact products that elevate the consumer experience.Why performance-focused consumers, including those in the UFC, many not vegan, are turning to VEGAIN for best-in-class products.How VEGAIN is proving that clean, plant-based products can deliver results and bring joy to the consumer experience.Plus, a spotlight on their newest innovation: SURGE™️, a first-of-its-kind clear vegan protein. It drinks like juice, powers like protein, and is rewriting the playbook for how athletes fuel. Nearly two years in development, SURGE™️ solves for texture, taste, and bioavailability in ways the category hasn’t seen before.Whether you're in R&D, sports nutrition, or simply care about high-performance food done right, this episode is packed with insight and momentum.Resources:VEGAIN Nutrition: https://vegain.ca/pages/about-us

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