In this episode, we discuss the world of seafood innovation with Debra Hellbach, industry veteran and passionate advocate for small-scale producers. With over 40 years of experience in the food and seafood sector, Debra has dedicated her career to helping people make and market good food—with an emphasis on resilience, sustainability, and community impact.As the force behind the Seafood Business Accelerator (SBA), Debra leads a dynamic team of business coaches and industry mentors that provides tailored support to small seafood harvesters and processors. Her mission: equip these entrepreneurs with the tools, strategy, and confidence to thrive in a competitive market.Debra shares:The power of regional seafood systems – and why small-scale operators are essential to their future.Innovation in action – how mentorship, marketing, and operations support can transform a business.Lessons from the dock to the boardroom – what four decades in food have taught her about leadership, collaboration and lasting impact.Whether you're curious about the future of sustainable seafood or how to scale purpose-driven food businesses, Debra’s journey offers a rich blend of wisdom, practical insight, and inspiration.Resources: LinkedIn: ⁠Debra Hellbach | LinkedIn⁠ Website: https://www.seafoodbusinessaccelerator.caVIU Center for Seafood Innovation: https://research.viu.ca/seafood-innovation/what-we-have-doneVIU Urchin Tank: https://research.viu.ca/seafood-innovation/csis-urchin-tank100% Fish Project, Iceland: https://sjavarklasinn.is/en/iceland-ocean-cluster/100-fish/

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