What Blackley's exit means for SCA; Why marketers are "grossly ill-prepared" for privacy changes; Plus campaign review with Ant Melder and Alison Tilling

Mumbrellacast
03/05/2023 46 min
What Blackley's exit means for SCA; Why marketers are "grossly ill-prepared" for privacy changes; Plus campaign review with Ant Melder and Alison Tilling

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Episode Synopsis

In this week's Mumbrellacast, the team unpacks what Grant Blackley's departure means for SCA, followed by a detailed look at the latest Arktic Fox study results, which said Australian marketers are "grossly ill-prepared" when adapting to new privacy standards. Plus, Cocogun's Ant Melder and VMLY&R's Alison Tilling dial in for an audio campaign review. 

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