Sports codes and betting brands' juicy deals; GroupM's adland forecast; plus The Payback Project's James Greet and Steve Pollack

Mumbrellacast
14/06/2023 45 min
Sports codes and betting brands' juicy deals; GroupM's adland forecast; plus The Payback Project's James Greet and Steve Pollack

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Episode Synopsis

Following Four Corners' investigation into the commercial deals between sports codes and betting brands, the team dissects the impacts of these arrangements on advertising (2:17), before a deep dive into GroupM's latest forecast figures on the global ad industry (10:27). Then, a chat with industry veterans James Greet and Steve Pollack on launching their new gig, The Payback Project, in Australia (17:29). 

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