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Listen "ARN's shock bid for rival SCA; Telstra's agency shake-up; Is marketing dead?; Voice advertising fall-out"
Episode Synopsis
18 October 2023
ARN makes a shock bid for rival SCA - what will happen, and what does it mean for the broader media landscape?
Also today:
Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something?
Telstra announces a major shake-up to its brand and marketing agency roster
And with the Voice referendum now behind us - we look at where it all went wrong for the yes vote, and the role advertising played in the decision
Join Neil Griffiths, Sean Aylmer & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
ARN makes a shock bid for rival SCA - what will happen, and what does it mean for the broader media landscape?
Also today:
Marketing is dead. It sounds provocative, but could adland guru Kevin Roberts be onto something?
Telstra announces a major shake-up to its brand and marketing agency roster
And with the Voice referendum now behind us - we look at where it all went wrong for the yes vote, and the role advertising played in the decision
Join Neil Griffiths, Sean Aylmer & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
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