Sales isn’t just about charisma and closing deals—it’s about strategy, structure, and synergy across your business. In this enlightening episode of Multifamily Elevated, host Suzanne Hopson sits down with Bob Besse https://www.linkedin.com/in/bobbesse1/, a seasoned fractional VP of Sales, to unpack the real challenges and opportunities facing modern sales teams. From aligning sales and marketing to leveraging the right tech, Bob shares practical solutions that leaders can apply today.With decades of experience and a focus on measurable results, Bob discusses how fractional sales leadership delivers high-impact value without the overhead of full-time leadership. If you’re wondering how to identify and fix what’s holding back your sales growth, this episode is for you.In this episode, we cover:Why should companies consider fractional sales leadership to accelerate results without long-term commitments?What role does technology like CRMs and AI play in streamlining the sales process?The alignment of sales and marketing significantly boosts lead quality and conversion.How clearly defined goals and consistent coaching improve team performance and drive business growth.🔔 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders.#MultifamilyElevated #SalesLeadership #FractionalVP #SalesStrategy #CRM #SalesProcess #AIinSales #MarketingIntegration #MultifamilyBusiness #LeadGeneration #SalesSuccess #MultifamilyMediaNetwork

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